| How a Print Broker Can Save You Money |
| by: Mike Wilkins |
|
When would you engage the services of a Print Broker?
If you run a small business, I don\'t need to tell you that every
minute you (or your staff) spend buying printing is time you
could have spent working on strategy, or customer service, or
some other critical business function.
You don\'t have the time to spend with Printing salespeople. You
don\'t have the time to research print production or electronic
procurement.
That is where a Print Broker can help!
It is his job to find the right suppliers to produce your work
in the most timely and efficient manner possible; and then
supervise those suppliers to make sure your job is delivered as
ordered -- all for less than what it would cost you to do it
yourself. Imagine that!!
Wouldn\'t it be nice to have one source that offers a wide range
of printed products so you could focus on other aspects of your
work? The right broker can help by offering many printing
services to suit your needs while eliminating the inefficiencies
of dealing with multiple vendors.
So, how do you select the proper broker?
It should be a person that has been around the industry for a
long time. Someone who knows the printing and graphics business
inside and out and is well connected in all areas of the Graphic
Arts.
These days it is simply not enough to just know one paticular
area of the industry as the line between each area becomes
fuzzier with each passing day. Litho, Digital, Screen, Large
Format, Inkjet, Fabric, Large Run, Small Run-what\'s the best way
to go?
An Experienced Print Broker will: 1) Sit down with the client
and properly assess the specs of the project at hand.
2) Determine which process method of production will best fit
the customer’s needs re: budget, timing, material etc.
3) Source the job through his network of first rate suppliers (a
good broker will be well connected to a number of good suppliers
in each of the areas mentioned above).
4) Present a wide range of different alternatives to the client
so the can make the correct production decision.
5) Become the Project Manager and take ownership of the project,
keeping the client updated every step of the way. Only when the
job is completed to the satisfaction of the client is the
broker’s job finished.
The best Print Brokers are skilled negotiators who can bring a
great deal of business to a good supplier. Suppliers also like
the fact they are dealing with an experienced pro-hence they
don\'t have to manage the project and the client. Because of
these factors, a good broker is usually able to negotiate better
pricing for the client.
These are just a few reasons why it just might be in your best
interests to enlist the service of a Print Broker for you next
graphics project.
For more information go to winstongraphicsolutions.com
|
|
| |
| |
Apple, HP, IBM, Lexmark, Canon, Epson, Xerox and
other manufacturer brand names and logos are registered trademarks
of their respective owners. Any use of a brand name or model
designation for a non-OEM cartridge is made solely for purposes of
demonstrating compatibility. Coupons are not valid for OEM
cartridges, solid ink, or media products. |
| |
